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Google с апреля 2015 года существенно меняет свою позицию в отношении оптимизации сайтов в поисковых системах. Сайты, е ориентированные на мобильные приложения, будут наказываться Google.

How To Identify A Mobile Rankings Demotion Using The New Search Analytics Report in Google Webmaster Tools

Mobilegeddon Cometh: New Google “Mobile Friendly Update” To Reward Sites Beginning April 2

Google's mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever.

Sites that are not mobile-friendly will be demoted in Google’s search results

Google recently announced on its Webmaster Central Blog that starting April 21, Web sites offering a below-par mobile experience should expect a drop in search rankings.